It's about ACCESS to data: defining Access Time Objective

In contract law, “time is of the essence” is a legal mechanism to stress that time matters. In the data protection space, timeliness is measured as Recovery Point Objective (RPO) and Recovery Time Objective (RTO). RPO is aligned with how much data you are willing to lose, and RTO tells you how quickly data must be recovered. In the world of IoT, 5G, Smart-Everything, Artificial Intelligence, Machine learning, Deep Learning, predictive analytics, and other time sensitive use cases, time to insight and time to action/decision are the measures of business outcomes and value creation.